Why Branded Residences Are A Game-Changer For Developers, Brands And Buyers
Consider Miami’s branded Baccarat Residences: a 75-story undulating glass tower with 360 homes and penthouses featuring “enlightened design” along Miami’s “brilliant Brickell waterfront.” For the fortunate few, this is where “life forever sparkles.” Baccarat’s shimmering marketing materials describe the project’s “rarefied aesthetics” along with concierge teams always at the ready…
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